Growing Forward™ Events

 

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Growing Forward™ in the News

 

Mobile Minions Join the Fight Against Hunger Through Chiquita’s Sponsorship
of Growing Forward™ with Feeding America®
[Nov 25, 2015] SOQUEL, CA—McDill Associates has announced that the most recent partner to join in the fight against hunger as part of its Growing Forward™ with Feeding America® campaign, Chiquita, has committed to donating 50,000 pounds of fresh bananas to Feeding America® member food banks. Chiquita’s sponsorship of the campaign is tied to a promotion of the Minions DVD release, which hits stores on December 8th. Capitalizing on the popularity of the interactive, digital game created in support of Universal Pictures’ upcoming, highly anticipated home entertainment release of the summer blockbuster Minions, Chiquita’s new online promotion offers consumers a platform to play for a chance to win various prizes. The promotion will also trigger donations to help feed those facing hunger. “It’s exciting to have such a well-known leader in the fresh category join the Growing Forward campaign,” says Melissa McDill, Campaign Director. “The Chiquita promotion is a perfect example of how fresh brands can effectively keep consumers highly engaged while simultaneously inviting them to participate in cause marketing efforts.” Starting November 16, and continuing through January 15, individuals can visit www.MinionsLoveBananas.com to play games and help donate bananas to Feeding America. For more information about the industry leaders supporting Growing Forward with Feeding America visit:  http://www.feedingamerica.org/about-us/about-feeding-america/partners/current-promotions/growing-forward-with-feeding.html. About ChiquitaChiquita Brands is a leading international marketer and distributor of nutritious, high-quality fresh and value-added food products - from energy-rich bananas, blends of convenient green salads and other fruits to healthy snacking products. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. For more information, please visit www.chiquita.com. About Growing Forward™ with Feeding America®Growing Forward™ is a year-round cause marketing campaign developed by McDill Associates for companies in the produce industry to align with Feeding America® through a shared commitment to help fight hunger and provide more fresh fruits and veggies to local Feeding America member food banks nationwide. The program is managed by McDill Associates. Learn more at www.wearegrowingforward.com. About Feeding America®Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate.  Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
IFCO Officially Partnering with the Growing Forward™ with Feeding America® CampaignLeading provider of reusable plastic containers (RPCs) supports new year-round campaign committed to help end hunger in America TAMPA [February 17, 2015] IFCO is pleased to announce its support for the Growing Forward™ with Feeding America® campaign, which launched at the beginning of the year. Growing Forward is a year-round cause marketing campaign committed to help end hunger in America through donations of fresh fruits and vegetables to local Feeding America food banks nationwide. This cause is particularly important to IFCO, which supports food banks around the world through ongoing donations of reusable plastic containers (RPCs) as well as financial support. As part of IFCO’s commitment to the Growing Forward campaign, the company will donate 10,000 RPCs this year alone to various Feeding America member food banks. The donation of RPCs provide food banks with the necessary tools to sustain a consistent, safe supply of fresh produce while ensuring that the fruits and vegetables distributed among the Feeding America network are received in the best quality possible. “IFCO is heavily involved with food banks around the world, donating RPCs to help protect the fresh foods donated by our supplier partners and others. We currently donate RPCs on the local level in North America, but the Growing Forward campaign offers our company an opportunity to focus and expand our efforts,” said Daniel Walsh, President of IFCO North America. The partnership will be announced this month at an annual IFCO function in southern California. Melissa McDill, Campaign Coordinator for Growing Forward, will be in attendance to speak more on the cause. “IFCO is a leader in our industry and we’re excited to be working together in the fight against hunger.” For more information on the Growing Forward™ with Feeding America® campaign, including how to get involved, please visit the trade-focused site www.JoinGrowingForward.com, as well as the new consumer-facing site, www.WeAreGrowingForward.com About IFCOWith more than 200 million Reusable Plastic Containers (RPCs) in circulation in 33 countries, IFCO is the leading provider of reusable containers to the fresh food sector worldwide. IFCO handles more than 1 billion RPC transfers each year, transporting the containers to fresh produce growers and other users and collecting them from retail distribution centers. After each use, IFCO RPCs are folded, collected and shipped to one of IFCO’s 49 service facilities, where they are sanitized using the latest food safety processes and prepared for re-use. IFCO launched its first RPCs pool in 1992 and continues to expand into new markets and with new product innovations. IFCO is part of Brambles Limited. About BramblesBrambles Limited (ASX:BXB) is a supply-chain logistics company operating in more than 50 countries, primarily through the CHEP and IFCO brands. The Group specializes in the pooling of unit-load equipment and associated services, focusing on the outsourced management of pallets, crates and containers. Brambles primarily serves the consumer goods, dry grocery, fresh food, retail and general manufacturing supply chains. In addition, the Group operates specialist businesses serving the automotive, aviation, and oil and gas sectors. Brambles employs more than 14,000 people and owns more than 470 million pallets, crates and containers through a network of approximately 850 service centers. For further information, please visit www.brambles.com. WORLDWIDE RESPONSIBILITY is an IFCO initiative under which the Company continues to assume its social and environmental responsibilities. IFCO supports Food Banks worldwide in their noble effort to provide food to the needy through the provision of reusable containers and by co-financing delivery vehicles. More than 150,000 IFCO RPCs have been donated to date and 43delivery vehicles are being co-sponsored. IFCO environmental commitment includes minimizing the impact on the environment through continuous improvement, providing efficient, safe and sustainable solutions in customer supply chains and contributing positively to all communities. About Growing Forward™ with Feeding America®Growing Forward™ is a year-round cause marketing campaign developed by McDill Associates for companies in the produce industry to align with Feeding America® through a shared commitment to help fight hunger and provide more fresh fruits and veggies to local Feeding America member food banks nationwide. The program will be managed by McDill Associates and officially launched in 2015. About Feeding AmericaFeeding America® is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, they provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people they serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.
Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger.™ Visit www.feedingamerica.org, find them on Facebook or follow them on Twitter.
 For further information, please contact:Hillary FemalVP - Global Marketing, IFCOT: + 1 813 463 4124 | F: + 1 813 286 2070 | M: + 1 813 992 1470Hillary.Femal@ifco.com Lisa HansenDirector of Business Development, McDill AssociatesP: 831.462.3198 I F: 831.462.1050lhansen@mcdill.com ### 
RPE Fights Hunger One Selfie at a TimeNew social media campaign will help donate up to 40,000 pounds of potatoes Bancroft, Wis. — RPE Inc., is excited to continue its partnership with the Growing Forward™ with Feeding America® Campaign through its brand, Old Oak Farms. Deemed by Feeding America as Hunger Action Month, RPE and Old Oak Farms will be launching a new selfie social media campaign, #OldOakSelfie, beginning September 1. This campaign will help raise awareness and donations for the fight against hunger. The #OldOakSelfie campaign is a quick and easy way for anyone to give back to the community. For every selfie taken with a bag of Old Oak Farms potatoes and posted using the #OldOakFarms hashtag, Old Oak Farms will donate 10 pounds (up to 40,000 pounds) of potatoes to Growing Forward with Feeding America. Participants can post their #OldOakSelfie on Facebook, Instagram or Twitter pages. Each week one selfie will be featured as the Old Oak Farms Selfie of the Week. Last year RPE and Old Oak Farms were able to donate 40,000 pounds of potatoes to the Growing Forward with Feeding America Campaign and this year, with the help of selfies, the hope is to donate just as much. “At RPE we take great pride in fulfilling our commitment to give back to our community,” Russell Wysocki, president and CEO of RPE said. “We’re a family-owned farm and family has and always will come first. We know that in today’s world, there are families struggling to make ends meet. We are so excited that with our involvement in the Growing Forward with Feeding America Campaign, we are able to give back and help those families facing hunger across the country.” The campaign, running now through December 31, will also provide numerous in-store promotional opportunities. Specially marked point of sale materials will provide step-by-step directions on how to donate. Additional in-store displays, as well as social media graphics, will also be available for our customers.Be selfless. Take a selfie. Fight hunger.  RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.  About Growing Forward™ with Feeding America®Growing Forward™ is a year-round cause marketing campaign developed by McDill Associates for companies in the produce industry to align with Feeding America® through a shared commitment to help fight hunger and provide more fresh fruits and veggies to local Feeding America member food banks nationwide. The program is managed by McDill Associates and officially launched in 2015. Learn more at www.joingrowingforward.com. About Feeding America®Feeding America® is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, they provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people they serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger™. Visit www.feedingamerica.org, find them on Facebook or follow them on Twitter.Growing Forward™ with Feeding America® Cause Marketing Campaign Announces New Promotion
with Litehouse Foods
 
[July, 2015] SOQUEL,CA—Growing Forward™ with Feeding America®, a national cause marketing campaign developed for the fresh industry in an effort to distribute more fresh produce to Feeding America® member food banks and their clients, will soon launch a promotion with its newest partner, Litehouse Foods. Litehouse Foods has joined the campaign by launching a back-to-school promotion running August 14 through October 2, 2015 with a meaningful cause behind it—helping fight hunger in America. Combining an on-pack IRC (instant redeemable coupon) with the Growing Forward™ brand, the leading supplier of refrigerated dressings and dips hopes to make a connection with consumers, while giving retailers a sales opportunity with SKUs of its Greek-yogurt based products. The company also plans to leverage social media to engage shoppers in its message to give back and support the critical hunger issue in our nation. Litehouse Foods will be making a financial donation to Feeding America to help secure and distribute produce and healthy food options to those served by the Feeding America network. “We’re committed to supporting our retail partners year-round with engaging promotions that create sales lifts and encourage shopper engagement,” said Roxie Lowther, Director of Marketing & Communications from Litehouse Foods. She continued, “a cause marketing element in our promotions is a natural fit for us. Litehouse Foods is thrilled to support the important work that Feeding America® and the Growing Forward™ campaign is doing for those in need”. Launched earlier this year, the Growing Forward campaign has set out to provide an additional opportunity for companies in the fresh industry to partner with Feeding America, whose mission is to support the 1 in 6 Americans who struggle with hunger. Litehouse Foods joins other industry leaders involved in the campaign including RPE Spud, Inc., IFCO Systems, PRODUCE BUSINESS Magazine and Coastline Family Farms. Growing Forward was developed by McDill Associates, a strategic marketing firm with deep roots in the produce industry. Companies in the fresh produce industry are urged to learn more about Growing Forward with Feeding America and its upcoming seasonal promotions by contacting Melissa McDill or Liz Serafin at McDill Associates at (831) 462-3198 or info@joingrowingforward.com. About Feeding AmericaFeeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America.Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger™. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
About LiteHouse Foods

LiteHouse started in the Hope, Idaho, restaurant of the Hawkins family over 50 years
ago. Since that time, it has become the leader in refrigerated salad dressings, veggie
dips, sauces, instantly fresh herbs, blue cheese, caramel dips, fruit dips, glazes and fresh pressed apple cider, manufacturing these delicious products at its three U.S. facilities
based in Michigan, Utah and Idaho.

LiteHouse has been an employee-owned company since 2006, and each one of
the employee/owners is proud to carry on the high standards of quality and innovation,
living up to the slogan... Because Taste Matters. For more information, visit www.Litehousefoods.com.

About McDill AssociatesSince 1978, McDill Associates has executed award-winning marketing and design strategies for an impressive list of brands in the produce industry. McDill boasts a talented team of design and marketing professionals that has been consistently recognized over the years for its effective execution of a wide range of marketing strategies. For more information visit www.McDill.com. Media Contact:
Melissa McDill, McDill Associates
mmcdill@mcdill.com or (831) 462-3198
 
IFCO Partners with the Growing Forward™ with Feeding America® Campaignhttp://www.andnowuknow.com/shop-talk/ifco-partners-growing-forwardtm-feeding-americar-campaign/jordan-okumura/44490?utm_source=ANUK&utm_campaign=21ab0c0224-ANUK_Newsletter_0218152_17_2015&utm_medium=email&utm_term=0_05a0621836-21ab0c0224-16674325#.VOe7sLDF9jpRPE Becomes First Official Sponsor Of Growing Forward With Feeding America Campaignhttp://www.perishablenews.com/index.php?article=0041103RPE Begins Growing Forward with Pre- Christmas Donationshttp://www.thepacker.com/fruit-vegetable-news/RPE-begins-Growing-Forward-with-pre-Christmas-donations--285385391.html“Growing Forward” help provide more fresh produce to food banks nationwidehttp://www.thepacker.com/fruit-vegetable-news/RPE-begins-Growing-Forward-with-pre-Christmas-donations--285385391.htmlFeeding America Entices Produce Industry To Grow It Forwardhttp://www.perishablenews.com/index.php?article=0040515McDill Associates Develops Cause Marketing Campaign To Connect Fresh Industry To Help Solve Hungerhttp://www.perishablenews.com/index.php?article=0040015The PackerFood drive for produce set to launch at Fresh Summithttp://www.thepacker.com/fruit-vegetable-news/Food-drive-for-produce-set-to-launch-at-Fresh-Summit-279297912.htmlSee the Giant Shopping Cart Video!This monster cart was used at our official campaign launch at Produce Marketing Associations Fresh Summit event in October 2014.